James Hilton Creative Director | Seb Hofer Concept, Design
Working in just a two man team direct with the creative director and founder of AKQA (of one of the greatest digital agency on the planet). I concepted and designed scenarios which illustrate the key features of the Fiat 500: Sexy Design, Safety, Ecology and Personalisations. The idea was for people to learn about those features and see the car in a new and different perspective. My work was the put in motion for a online viral film in a very clever way by playing with perspectives.