Mother London

Beck’s Beer


Art Direction

Seb Hofer & Huw Gwilliam Concept, ArtDirection & Design | Ben Hardman Digital Producer | John Shanks Head of Production | MediaMonks Built

Creating a refreshing new look for Beck’s site at Mother London. The site functions as a digital hub offering all the exiting contents Beck’s accumulated since first brewed in 1873 including the great Art Bottle Project featuring Damian Hirst and friends. The Art Direction and design was to reflect Beck’s creative aspiration and forward thinking attitude as a brand. While visually the over-arching concept was to ‘shine a green light’ on, and to see the world ‘through the green tinted vision’ of the Beck’s brand. We also tried to create a feeling of floating inside the bottle and beeing behind the green glas of the brand. Meanwhile the technical demands were rather simple: Make everything shine, move and function to absolute beautiful perfection. On any existing platforms and devices please: No pressure than!