Dave Gamble Creative Director | Chris Jefford Strategy | Seb Hofer Art Direction, Look & Feel | Andy Broughton Design | HappyFinish Built
I created the look & feel, and art directed the Bazooka bubblegum brand re-fresh. With a new contemporary, street art inspired urban design, a new logo and a whole range of clever online and mobile features, the 50’s cult bubblegum arrived in style to the digital age. The mobile AR app allowed you take part in a virtual/real life tournament. You could unlock characters found inside the wraps of the bubblegum. Ones unlocked, these character come alive in your phone via Augmented Reality. You can battle them against other users. An online score board and website cerebrates the winners of the tournament. All in all all a very colourful, engaging interactive multiplayer experience.
Bazooka App in Action